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We started RootFresh with one conviction: the food you eat should be as honest as the land it comes from. No compromises.
The industrial food system prioritizes shelf life over nutrition, cost over ethics, and convenience over transparency. We built RootFresh to prove a better model is possible at scale.
Every subscription box is a vote for regenerative agriculture — for farms that replenish rather than deplete, for communities that eat seasonally, and for a supply chain where nothing is hidden.
Every item we carry meets certified organic standards
Over 80% of our produce comes from farms within 150 miles
Our boxes are compostable, our cold packs are reusable.
We pay farmers above market rate and share profits transparently.
Founded in a garage in Portland with 12 local farm partners.
Reached 1,000 weekly subscribers and opened our first distribution hub.
Launched our Zero Waste packaging line — first in the industry.
Expanded to 14 cities and partnered with 200+ certified organic farms.
Became B Corp certified with a community ownership stake program.
"We never set out to build a company. We set out to build a better food system."
— Miriam Osei, Co-founder
